Snowboarder Roope Tonteri to be sponsored by Nokia

I'thousand having a hard time recalling any farthermost athlete sponsored by a smartphone company, one of you guys can clue me in on anyone beneath. But Nokia has washed only that, they've picked up pro snowboarder Roope Tonteri and will join companies similar Burton, Anon, and RedBull equally a sponsor for the young Finn.

Don't worry if you don't follow the snowboarder scene too closely, we'll fill up yous in. Roope is a xx twelvemonth quondam who has been racking upwardly the wins lately. He's currently ranked first in the World Snowboard Bout. The promo video Nokia put upwardly on their YouTube account was shot with a Lumia 920. Nokia is besides running a lilliputian contest where if you estimate Roope's first telephone y'all could win a Lumia 920 yourself. Check the source link beneath for the video to get the full details on that.

The big purpose of the sponsorship with Roope is for him to highlight and document his life through the Lumia 920 (and futurity phones).

The partnership between Nokia and the immature Burton team rider should give Nokia a nice marketing border with the activeness sport crowd. This isn't the get-go time that Nokia and Burton accept been in the same judgement. The ii companies have partnered up in the past, recently producing an insulated case for smartphones in cold environments and a contest to win a Lumia 920 and go to Colorado for the Burton United states of america Open.

I wouldn't be besides surprised to run into Nokia show up in some snowboard films next year.

Source: Facebook, YouTube

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